For Industry
The Virginia Tech Sensory Evaluation Laboratory offers a comprehensive suite of sensory testing services tailored to meet the needs of food, beverage, and consumer packaged goods companies. Whether you're launching a new product, refining an existing formulation, or conducting quality assurance, our lab provides scientifically grounded insights to support your goals.
Our Services Include:
Descriptive Analysis
- Trained panelists provide detailed profiles of product attributes such as flavor, texture, aroma, and appearance using standardized methods
Discrimination Testing
- Determine whether sensory differences exist between products using methods such as tetrad tests, duo-trio, and paired comparison
Consumer Testing
Gather feedback from target consumers on product liking, preference, and purchase intent through central location tests or customized panels.
Shelf-Life and Reformulation Studies
Evaluate sensory changes over time or assess the impact of ingredient or process modifications.
Custom Study Design & Consultation
Collaborate with our sensory scientists to design studies that meet your specific research or product development needs.
Data Analysis & Reporting
Receive clear, actionable results in the format you prefer—raw data, summary reports, or full statistical analysis.
Why Partner With Us?
Access to trained sensory panels and state-of-the-art facilities
Flexible study design tailored to your timeline and objectives
Confidentiality and professionalism in handling proprietary products
Support from experienced sensory scientists and food technologists