Sensory Evaluation Lab
The Virginia Tech Sensory Evaluation Laboratory serves as a collaborative hub for both academic researchers and industry partners seeking to understand and optimize sensory experiences in food, beverage, and consumer products. Our mission is to advance sensory science through rigorous testing, innovative methodologies, and interdisciplinary partnerships. We offer a full suite of services—from descriptive and discrimination testing to consumer preference studies—designed to support product development, quality assurance, and scientific inquiry. With state-of-the-art facilities and trained sensory panels, we provide reliable, actionable data that helps translate research and innovation into products that meet consumer expectations and market demands.
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